During the COVID-19 pandemic, many restaurants have been betting on the virtual kitchen concept to stay open and pay employees. With virtual or ghost kitchens, restaurants can partner with other businesses to build multiple menus on delivery platforms as a way to increase exposure and orders. By using alternate storefronts, restaurants can streamline operations and reduce data entry errors, but this strategy has its downsides.
While the virtual kitchen concept may help restaurants increase revenue, it doesn’t eliminate delivery mishaps. In various cases, customers have complained about receiving food that looks nothing like the picture on the menu. Along with the potential for lost trust, restaurants also risk giving companies access to their customer data, which businesses could use to compete with local restaurants in the future.
Read this article to learn more about why partnerships with virtual brand companies are not in the best interest of restaurants! At LoCo Omaha, we believe it’s important to know where your food comes from, which is why we prioritize local delivery and transparent communication with our restaurants and customers!
Featured image by Nat Ogura